CommuterCash GoDMV Marketing

This was a grant-funded, equity-focused digital marketing campaign built to reach commuters in Equity Emphasis Areas across the Washington, DC region. The products being promoted were the CommuterCash rewards app and the VanHoppr vanpool platform, both of which sit on systems our team supports. Knowing the app's actual onboarding flow let us write ads against what a new user would really encounter.

The approach was multi-step and data-driven. We segmented by geography against the region's own Equity Emphasis Area definitions, ran and read creative variants, and moved spend toward what converted. We reported on conversions, because signing up is the behavior the grant was funding.