Marketing

Our marketing team builds strategy that grows program participation using targeted data, geographically segmented buys, and honest results analysis. We have run the same regional program for a decade, so we plan against real historical performance rather than assumptions.

What this looks like

• Strategic campaign planning and annual marketing plan development
• Paid digital and paid social advertising, including geographically and demographically targeted buys
• Email marketing: onboarding series, lifecycle sends, reengagement
• Employer outreach and employer transportation coordinator support
• Event production and community event presence
• Direct mail and integrated media campaigns that pair mail with broadcast and digital
• KPI design, reporting cadence, and performance dashboards
• Twenty-two consecutive annual Rideshare Week campaigns, by Media Beef and its predecessor agency, dating back to 2003

Related work