IE Commuter

IE Commuter is the commuter assistance program for Riverside and San Bernardino counties. Media Beef has been its lead marketing and communications partner since 2015. A decade in, the program's history is institutional knowledge for our team.

The work spans concept development, graphic design, production, paid and earned media, social media, and event support. It also spans the parts most marketing agencies do not touch. We previously served as the TDM platform and software provider for IE Commuter, and we have continued to contribute to the technical evolution of the program's ridematching platform. That is why our campaign plans account for what the system can actually process and what the enrollment path actually asks a commuter to do.

Continuous involvement across a decade gives us something that is difficult to buy: an understanding of the Inland Empire commuter landscape, the program's history, and the operational realities of running incentives at regional scale. It also means we are accountable for the multi-year trend line.

Members of our team have presented at ACT International Conferences on incentives, analytics, mobile app development, and gamification, most of it drawn from this program.