Go511 Los Angeles

Go511 is Southern California's regional traveler information and rideshare resource. The work shown here is from Media Beef's Southern California portfolio: interface and campaign design for a public-facing traveler information audience.

Traveler information design has a specific difficulty. The person using it is usually in a hurry, often on a phone, and looking for one answer. Design decisions that look conservative in a portfolio are frequently the right ones on this kind of site, because clarity outranks distinctiveness when someone is deciding how to get to work in the next ten minutes.

For detail on this engagement, including scope and contracting agency, contact us directly at hello@mediabeef.com.